Blog = Business
Doc Steenbarger is in the “zone” - he’s been pumping out one excellent post after another of late! The latest one - Three Principles For Blogs And Businesses - talks about running a blog like running a business, based on three principles:
1) Always, always assume that the reader (customer) knows more than you.
2) Give more than readers (customers) expect.
3) Focus on addressing the reader’s (customer’s) needs; all else will follow.
And he offers a bonus for us married folks: “Go back to the three numbered paragraphs above and substitute the word “spouse” for “reader” 
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