Gold buying & marketing
Got to admire Indian jewellers - they are not holding back any efforts in promoting gold sales, now that we are approaching Akshaya Tritiya:
The day is particularly considered auspicious for buying long term assets like gold and silver, including ornaments made of the same; diamond and other precious stones; and the real estate.
To sweeten things further, for the first time in 72 years, Akshaya Tritaya celebrated on two days — April 19 and 20. As ET puts it:
. . . now witnessing hectic activity, especially in South India, thanks to over-zealous jewellers who are using this to market their wares.
WGC has tied up with ICICI Bank credit cards to offer an equated monthly installment(EMI) facility for the latter’s cardholders.
All that remains is for a gold ETF to be launched on that day - hey, maybe that’s what UTI plans to do!
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