Note: The views & opinions expressed in these essays are strictly my own, and not those of any entity I may be associated with as an employee, consultant, promoter, investor, etc.ARCHIVES
Technology Entrepreneurship in India - Teams
Technology Entrepreneurship in India - Generating Revenue
Technology Entrepreneurship in India - Raising Capital
Equities, ETFs, F&O
Oct 2011: Equity Risk Premium for India
Jun 2011: Investing in Indian equities
Technology Enterprises in India
Nov 2010: Technology investment in India - WATER
Aug 2010: Technology enterprises in India - 3 avatars
Risk Capital for MSMEs
Mar 2010: Risk mitigation for investors in MSMEs
Mar 2010: Why don't (Indian) MSMEs get risk capital?
Feb 2010: Angel investing - Will it work for Indian MSMEs?
Feb 2010: What's so special about innovative MSMEs?
Feb 2010: Where do Indian/NRI (V)HNIs invest?
Feb 2010: Funding options for innovative MSMEs in India
Jan 2010: Innovative MSMEs in India
Which distribution channels will you use?
(Last revised Apr-2012, Send comments to firstname.lastname@example.org)
Distribution channels are the means by which (technology) products/services get sold. While designing their business model, entrepreneurs need to analyze:
Early-stage ventures must try out multiple types of channels (e.g. direct sales, big-company partner, distributor) to understand the trade-offs between sales volumes, channel margins, sales cycle-time, etc. Using a check-list of critical success factors for your product/service will help zero-in on the most suitable channel(s).
As a supplier with relatively less leverage, your pricing power & profit margins will greatly depend upon the 'shapes' of distribution channels:
In India, technology ventures have to face more hurdles in distribution, e.g.: