Note: The views & opinions expressed in these essays are strictly my own, and not those of any entity I may be associated with as an employee, consultant, promoter, investor, etc.ARCHIVES
Technology Entrepreneurship in India - Teams
Technology Entrepreneurship in India - Generating Revenue
Technology Entrepreneurship in India - Raising Capital
Equities, ETFs, F&O
Oct 2011: Equity Risk Premium for India
Jun 2011: Investing in Indian equities
Technology Enterprises in India
Nov 2010: Technology investment in India - WATER
Aug 2010: Technology enterprises in India - 3 avatars
Risk Capital for MSMEs
Mar 2010: Risk mitigation for investors in MSMEs
Mar 2010: Why don't (Indian) MSMEs get risk capital?
Feb 2010: Angel investing - Will it work for Indian MSMEs?
Feb 2010: What's so special about innovative MSMEs?
Feb 2010: Where do Indian/NRI (V)HNIs invest?
Feb 2010: Funding options for innovative MSMEs in India
Jan 2010: Innovative MSMEs in India
What is your value proposition?
(Last revised Apr-2012, Send comments to email@example.com)
To be a successful entrepreneur, you need to make and sell something that people want. As simple as that sounds, most ventures do not have a value proposition - a clear, compelling reason for why customers will buy their product or service.
Usually, people and enterprises buy a product/service because:
Unless you can articulate how your product/service does one or more of the above, your venture probably does not have a value proposition ('VP').
A strong value proposition describes what you are selling, how it addresses your customers' need, how much it helps (e.g.: increases revenue by x%, reduces cost/time by y%, etc.), and reliable proof that all of this is actually true. Your VP should be captured in not more than 3 sentences.