… broadcasters such as Times Global Broadcasting Co Ltd, Network 18 and UTV are looking to raise over Rs 600 crore to fund their growth plans.
Industry estimates show that the business news channels generate about Rs 300 crore a year in advertising. However, with the economic slowdown, ad revenue is expected to drop by about 15-20 per cent this year.
At UTVi, more money was needed to meet losses for the next two years, a source said. The channel, launched in April 2008, earns around Rs 2 crore a month and incurs an operating monthly expenditure of Rs 7.25 crore.
Stay short UTVi.
Companies owe their investors at least Rs4,000 crore for their inability to come out with IPOs within a specified time frame, a precondition for such investments.
This condition is built into share subscription agreements between promoters and shareholders, typically through put options, which give investors the right, but not the obligation, to sell back their shares in the company to its promoter if an IPO does not happen by a specified date.
“In some cases, the promoters are saying ‘take me to court, I’m not giving your money back’. But in most cases, the investor does not go for litigation because he does not want to be seen as hostile,”
“One form of ratchets allow for variable pricing determined by a multiple of net income from a few years ahead. If the income is lower than projected, the private equity investor could end up taking a much larger stake in the company than originally planned,”
Oh, those troublesome ratchets!
… thanks to very low click rates, industry participants suspect the category accounted for just 5% or less of the total online ad spend in the country in the last 12 months.
Prasad Narasimhan, marketing head, Virgin Mobile, says, “We can talk about engagement and all that. But if I have to put in Rs 2 crore of my brand’s money, you need to find some mathematics to measure the impact.”
“The problem is that we are applying the metric of search advertising to social media,” says Mahesh Murthy, founder of the digital marketing agency Pinstorm. “How are you measuring the RoI when you advertise on TV? You are paying because people are spending time in front of your brand. They have to come back to the idea for social networks as well,”
Over hyped, over funded, no economic value added.